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La ville de Cernay a contact\u00e9 Auctavia afin de r\u00e9aliser un audit de sa communication<\/strong>. L\u2019agence a \u00e9t\u00e9 force de proposition en appelant \u00e0 am\u00e9liorer certains outils de communication. <\/span><\/p>\n Outre l\u2019analyse des outils, la ville a \u00e9t\u00e9 positionn\u00e9e dans une logique de\u00a0<\/span>marketing territorial<\/strong>\u00a0afin d\u2019attirer davantage d\u2019habitants et d\u2019entreprises. S\u2019agissant de l\u2019image de la Ville, l\u2019\u00e9tude s\u2019est appuy\u00e9e sur une concertation publique pour appr\u00e9cier la vision des habitants.<\/span><\/p>\n [\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.10.2″ text_font=\u00a0\u00bb|700||||on|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||220px\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||120px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n – Strat\u00e9gie<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.10.3″ text_font=\u00a0\u00bb|700||||on|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||220px\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||120px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n